Qian Sun, Mohammad Shafkat Amin, Baoshi Yan, Craig Martell, Vita Markman, Anmol Bhasin, Jieping Ye

KDD '15 Proceedings of the 21th ACM SIGKDD International Conference on Knowledge 


 

LinkedIn Groups provide a platform on which professionals with similar background, target and specialities can share content, take part in discussions and establish opinions on industry topics. As in most online social communities, spam content in LinkedIn Groups poses great challenges to the user experience and could eventually lead to substantial loss of active users. Building an intelligent and scalable spam detection system is highly desirable but faces difficulties such as lack of labeled training data, particularly for languages other than English. In this paper, we take the spam (Spanish) job posting detection as the target problem and build a generic machine learning pipeline for multi-lingual spam detection. The main components are feature generation and knowledge migration via transfer learning. Specifically, in the feature generation phase, a relatively large labeled data set is generated via machine translation. Together with a large set of unlabeled human written Spanish data, unigram features are generated based on the frequency. In the second phase, machine translated data are properly reweighted to capture the discrepancy from human written ones and classifiers can be built on top of them. To make effective use of a small portion of labeled data available in human written Spanish, an adaptive transfer learning algorithm is proposed to further improve the performance. We evaluate the proposed method on LinkedIn's production data and the promising results verify the efficacy of our proposed algorithm. The pipeline is ready for production.