Jie Xiao

Posts by Jie Xiao

  • Serving Ads Beyond LinkedIn - Ad Diagram

    Serving Ads Beyond LinkedIn via Real-time Bidding

    September 1, 2016

    Coauthor: Peter Foldes, Yawen Wei Sponsored Content is a key component of LinkedIn’s marketing solution suite, and helps advertisers reach the right audience using comprehensive targeting options via company updates. Sponsored Content is a native ad shown in members’ feeds sharing a similar look, background, and font as other items in their feed. It is one of...