• Measuring marketing incremental impacts beyond last click attribution

    July 14, 2022

    Co-authors: Maggie Zhang, Joyce Chen, and Ming Wu What’s my ROI? In every company, there’s a fundamental need to understand the impacts of marketing campaigns. You want to be able to measure how many incremental conversions different channels and touchpoints are successfully driving. The best practice of A/B tests at individual level is not applicable in...

  • Since she was a child, Deepti has been motivated to help people. This drive led her on a career journey with many pivots and moves — akin to navigating a children’s jungle gym — between industries and around the world. Based in Bangalore, this biomedical engineer turned data scientist shares how LinkedIn helped her gain new technical skills, dive into meaningful...

  • welcome-to-the-inaugural-linkedin-cornell-grant-recipients

    Welcome to the Inaugural LinkedIn-Cornell grant recipients

    June 28, 2022

    At LinkedIn, we're always looking for ways to improve our platform for members and customers and believe collaborating with academia can advance these efforts. That is why we are excited to announce the first group of grant recipients from our partnership with the Cornell Ann S. Bowers College of Computing and Information Science (Cornell Bowers CIS). These...

  • Migration madness: How to navigate the chaos of large...

    June 27, 2022

    Co-authors: Lily Wittle and Cathy Ji Introduction The Gateway-as-a-Platform (GaaP) team at LinkedIn builds infrastructure to support...

  • INWED2022-how-skills-can Help Shape-your-future-in-engineering

    INWED2022: How Skills Can Help Shape Your Future in...

    June 23, 2022

    Today is an exciting day for female engineers! June 23 marks the ninth anniversary of International Women in Engineering Day (INWED)....

  • LinkedIn’s journey to Java 11

    June 16, 2022

    Introduction At LinkedIn, we are committed to deliver a best-in-class platform experience for our members. One of the technologies...