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    After interning with us, Beatrix resonated with the culture and community she found at LinkedIn, and rejoined us post-undergrad. As she continues exploring her passion for frontend (UI) and accessibility engineering, she shares why launching her career with LinkedIn is one of the best decisions she has made. From intern to engineer In 2019, my career with...

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    Measuring downstream impact on social networks by using an attribution framework

    July 21, 2022

    Co-authors: Qiannan Yin, Derek Koh, and Jenny Wu The network effect in social networks increases the complexity of conducting analysis, as the actions of members have the ability to impact others within the network. For instance, a member posting an article on LinkedIn could result in actions downstream where other members see the post and interact with it by...

  • Measuring marketing incremental impacts beyond last click attribution

    July 14, 2022

    Co-authors: Maggie Zhang, Joyce Chen, and Ming Wu What’s my ROI? In every company, there’s a fundamental need to understand the impacts of marketing campaigns. You want to be able to measure how many incremental conversions different channels and touchpoints are successfully driving. The best practice of A/B tests at individual level is not applicable in...

  • Since she was a child, Deepti has been motivated to help people. This drive led her on a career journey with many pivots and moves —...

  • welcome-to-the-inaugural-linkedin-cornell-grant-recipients

    Welcome to the Inaugural LinkedIn-Cornell grant recipients

    June 28, 2022

    At LinkedIn, we're always looking for ways to improve our platform for members and customers and believe collaborating with academia...

  • Migration madness: How to navigate the chaos of large...

    June 27, 2022

    Co-authors: Lily Wittle and Cathy Ji Introduction The Gateway-as-a-Platform (GaaP) team at LinkedIn builds infrastructure to support...