Co-authors: Maggie Zhang, Joyce Chen, and Ming Wu What’s my ROI? In every company, there’s a fundamental need to understand the impacts of marketing campaigns. You want to be able to measure how many incremental conversions different channels and touchpoints are successfully driving. The best practice of A/B tests at individual level is not applicable in...
Marketing Solutions Articles
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- Topics:
- Marketing Solutions,
- A/B Testing
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Co-authors: Nihit Purwar, Demian Lessa, and Shruthi Jeganathan At LinkedIn, the goal of our API team is to create a world-class platform that enables partners to build, run, and grow sustainable businesses. Developers use our Marketing APIs to build new and innovative solutions that complement LinkedIn Marketing Solutions and enable marketers to achieve more....
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After years of hopping between coasts, Charles found a home for his family and his ambitions in Silicon Valley. LinkedIn made the transition seamless, setting him up for success from day one, even through the challenges of the pandemic. Moving around has always been a way of life for me. Originally from Montreal, Canada, I moved to the U.S. in 2006, first to...