experimentation Articles

  • building-inclusive-products-through-a-b-testing

    Building inclusive products through A/B testing

    March 31, 2020

    Co-authors: Guillaume Saint-Jacques, Amir Sepehri, Nicole Li, and Igor Perisic Introduction Previously on this blog, we’ve shared information on best practices in data science, particularly in areas such as A/B testing. We’ve also discussed the importance of ethics in fields such as data science, early implementations of “fairness by design” principles in our...

  • diagram-of-linkedin-services-and-the-lix-engine

    Making the LinkedIn experimentation engine 20x faster

    January 3, 2020

    Co-authors: Alexander Ivaniuk, Jingbang Liu At LinkedIn, we like to say that experimentation is in our blood because no production release at the company happens without experimentation; by “experimentation,” we typically mean “A/B testing.” The company relies on employees to make decisions by analyzing data. Experimentation is a data-driven foundation of the...

  • results-graph-image

    Understanding Network Quality: The Rise of Customized Content Delivery

    June 10, 2019

    “Make LinkedIn feel instantaneous” is a mantra our performance team lives by to deliver the best possible experience to our members. We are constantly on the lookout for ways to improve our site speed and user experience, be it through optimizing our infrastructure and edge, accelerating our web and mobile applications’ performance, or tuning our systems and...

  • Top Five Lessons from Running A/B Tests on the World's...

    November 10, 2015

    We run thousands of experiments each year at LinkedIn. Thousands of features, big and small, have been launched, refined, or discarded...