This is the first in a two-part series about how LinkedIn’s different business units use A/B testing and XLNT, our A/B testing software platform, to build better products for users. Today, we’ll the benefits of experimentation on how we build and iterate our premium and paid products. In part two, we explore how A/B testing helped us tune our email communication...
A/B Testing Articles
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- Topics:
- optimization,
- A/B Testing
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XLNT is the end-to-end A/B testing platform used at LinkedIn to not only solve the day-to-day A/B testing needs across the company, but also sophisticated use cases that are prevalent in a social network setting. With all the lessons learned from using the platform, we decided to take an in-depth look at how we approach A/B testing and write a technical paper....
- Topics:
- T-REX,
- KDD,
- A/B Testing
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“Doubt the conventional wisdom unless you can verify it with reason and experiment” - Steve Albini At LinkedIn, we experiment with new ideas before trusting our instincts. Experimentation plays an important role in product innovation and business growth. It is an essential ingredient to greater member happiness, stronger business impact and higher talent...
- Topics:
- A/B Testing
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Making data driven decisions through experimentation is an extremely important part of the culture at LinkedIn. It’s deeply ingrained...
- Topics:
- T-REX,
- A/B Testing,
- data driven
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Last fall we introduced Pinot, LinkedIn’s real-time analytics infrastructure, that we built to allow us to slice and dice across...
- Topics:
- Pinot,
- A/B Testing,
- infrastructure,
- Analytics,
- Open Source
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A/B testing is an indispensable driver behind LinkedIn’s data culture. We run more than 200 experiments in parallel daily and that...
- Topics:
- A/B Testing