A/B Testing Articles

  • XLNT Team

    Are the Best Decisions Instinctual, or Data-Driven?

    November 12, 2015

    How do you develop products? Do you blindly trust your instinct, or do you hide behind a mountain of data to make decisions? Sure, these are two extremes, but I am always perplexed by the polarizing aspect of what is, in fact, a false dichotomy. Why do we have to choose one at the exclusion of the other? Instead, I argue that you need both. Building great...

  • Top Five Lessons from Running A/B Tests on the World's Largest Professional Network

    November 10, 2015

    We run thousands of experiments each year at LinkedIn. Thousands of features, big and small, have been launched, refined, or discarded through our robust A/B testing platform. As a result of these experiments, we have learned a tremendous amount about how to make our products better and our members happier. At the same time, we have accumulated knowledge on how...

  • LinkedIn Groups Digest Email

    How Experimentation Helped LinkedIn Improve Email Communication

    October 28, 2015

    This is the second in a two-part series about how LinkedIn’s different business units use A/B testing and XLNT, our A/B testing software platform, to build better products for users. On Wednesday, we discussed how experimentation helped LinkedIn improve our Premium services. Today, we’ll discuss the benefits of experimentation on how we communicate with our...

  • Fine Tuning Premium Products Through A/B Testing

    October 27, 2015

    This is the first in a two-part series about how LinkedIn’s different business units use A/B testing and XLNT, our A/B testing...

  • Introduction: Technical Paper on LinkedIn's A/B...

    October 1, 2015

    XLNT is the end-to-end A/B testing platform used at LinkedIn to not only solve the day-to-day A/B testing needs across the company,...

  • Transparency: Metrics You Follow and Ramp Alert

    The Evolution of A/B Testing Platform at LinkedIn

    September 21, 2015

    “Doubt the conventional wisdom unless you can verify it with reason and experiment” - Steve Albini At LinkedIn, we experiment with new...