Rupesh Gupta

Posts by Rupesh Gupta

  • Email optimization chart

    Less Is More: Optimizing Email Volume Part 2

    July 26, 2016

    In Part 1 of this series, we introduced the problem of email volume optimization. We showed that on the one hand, email is among the principal drivers of engagement, but on the other hand, excessive email volume results in increased negative responses such as members unsubscribing from an email type or reporting emails as spam. We discussed an approach for email...

  • Less Is More: Optimizing Email Volume Part 1

    June 6, 2016

    In July 2015, we announced that we are reducing email volume so that members receive only the most relevant email communication from us. We have been making a concentrated effort in this direction, the results of which are hopefully already noticeable. In this post, we explain how we achieved those results. In part two of this series, we will discuss our new...

  • Hiring Relevance Science Engineers at LinkedIn

    March 7, 2016

    I get asked a lot of questions by my friends about relevance science and engineering at LinkedIn. Why has relevance science become so important in the Internet industry? What does being a relevance engineer mean at LinkedIn? What relevance products are we building? How are we building those? What are the skills required to build those? And most of all, how does...