Ruoyan Wang

Posts by Ruoyan Wang

  • Ads CTR Graphic

    Challenges and practical lessons from building a deep-learning-based ads CTR prediction model

    August 29, 2022

    Co-authors: Ruoyan Wang, Sirou Zhu, Chengming Jiang Introduction At LinkedIn, our ads business is powered by click-through-rate (CTR) prediction, a core machine learning model. CTR prediction estimates the probability of clicks between a LinkedIn member and a potential advertisement. That probability is then used for ads auctions, which decide the order of ads...